Sugar Crumbs Bakery's logo displayed on a pink background with playful sparkles, showcasing the bakery’s bold, inviting branding.

SUGAR CRUMBS

ABOUT THE BRAND

Sugar Crumbs started as a sugar cookie brand, crafting delicious custom cookies with no compromise on taste, quality, or price. We originally created their initial branding from the ground up. Now, with their expansion into a full bakery, they returned to us to refresh and evolve their brand.

We transformed Sugar Crumbs' identity to reflect their growth from cookie company to full bakery. This included refreshing the logo, brand elements, and developing a suite of collateral across social media and other platforms. Our focus was on maintaining the heart of their original identity while updating it to appeal to a broader bakery audience.

Client

Annemieke Du Plessis

- Namibia

What we did.

Brand strategy

Brand Identity Design

  • Custom Logo Suite

  • Type & Colours

  • Mascot/Illustration

  • Social Media Design

  • Print Collateral

  • Brand Guidelines

Cartoon-style donut character with pink frosting and boots, representing Sugar Crumbs Bakery's playful and friendly brand identity.
Cartoon illustration of a smiling chocolate chip cookie character with open arms, featured as a mascot for Sugar Crumbs Bakery, Namibia.
A cute, smiling heart-shaped character with ice cream toppings, waffle cone legs, and orange boots, representing the playful and sweet personality of Sugar Crumbs Bakery.
A set of colorful shopping bags for Sugar Crumbs Bakery in shades of pink, coral, and teal with whimsical designs like hearts, stars, and the bakery logo, evoking a fun and vibrant brand experience.
Mockup of a Sugar Crumbs Bakery Instagram post featuring a young woman enjoying a sprinkle-covered treat, showcasing the bakery's fun and engaging social media presence
A friendly heart-shaped mascot for Sugar Crumbs Bakery with ice cream sprinkles and a waffle cone pattern, giving a thumbs-up on a mint background, embodying the bakery's playful and joyful branding
An infographic breakdown of the Sugar Crumbs Bakery logo, highlighting the use of a simplified piping bag icon, stars for a magical vibe, and a bold sans-serif font for a friendly tone.
A laptop displaying the Sugar Crumbs Bakery website with a pink background. The screen shows cream-filled pastries and the brand’s heart-shaped mascot alongside the quote, “You can’t buy happiness, but you can buy donuts, and that’s kind of the same
A series of five colorful outdoor posters promoting Sugar Crumbs Bakery. The posters include donut photography, fun slogans, stacked cookies, and animated mascots in a bright and playful brand style.
A smartphone screen displaying the Sugar Crumbs Bakery mobile site with pink frosted cupcakes and a call-to-action button that says “Shop Our Baked Goods,” set against a pink background.
Eight logo variations for Sugar Crumbs Bakery showcasing a piping bag illustration, SC initials, and the bakery name in different color combinations and designs, creating a lively, playful brand aesthetic.
Icing Bag Logo: Sugar Crumbs logo featuring an icing bag icon on a bright cyan background, symbolizing the bakery's playful, high-energy branding and dedication to sweet treats.
A pastel bakery box with a built-in handle, in teal and pink tones. The box features the Sugar Crumbs Bakery logo and slogan “Hole-y moly, these donuts are amazing!” with the signature cartoon heart mascot.
Illustration of a playful heart-shaped cookie character and a chocolate chip cookie character with the text "Sugar Crumbs Bakery" and "Cookie Bar" against a colorful background, representing Sugar Crumbs Bakery's vibrant and fun branding.
Two sugar-dusted donuts in colorful takeaway boxes. One box is aqua blue with an animated heart-shaped ice cream mascot, the other is coral with a dancing donut character. Both feature playful messages and the Sugar Crumbs Bakery logo.

The Result:
We delivered a timeless and cohesive brand makeover that positions Sugar Crumbs as a local favorite with a fresh and playful edge. The comprehensive brand guidelines now provide Sugar Crumbs with a consistent, versatile look that helps them connect deeply with their community. This transformation celebrates their expanded offerings, making Sugar Crumbs instantly recognizable and ready to engage their loyal customers in new and exciting ways.

A detailed brand guide booklet for Sugar Crumbs Bakery, displaying the primary and secondary color systems, logo stickers, and brand collateral for cohesive branding.
Annemieke Du Plessis from Sugar Crumbs bakery - Client testimonial

Annemieke Du Plessis - SUGAR CRUMBS

“Working with Tracy was exceptional. She brought a bold and unique design to our sugar cookie brand, capturing our essence perfectly. From the logo to the colour palette, every detail reflects the warmth of our cookies. Communication was seamless, and she was truly skilled and professional. This creative studio gives a new look into design and a refreshing style for all your branding needs. Highly recommended!”

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