SUGAR CRUMBS
Brand identity and rebrand for a bakery that grew from a cookie company.
ABOUT THE BRAND
Sugar Crumbs started as a sugar cookie company, making custom cookies without cutting corners on taste, quality, or price. We built their first brand from the ground up.
Then the business grew. The cookie company became a full bakery, and the brand that fit the old business didn't fit the new one. So they came back to us to evolve it.
We rebuilt Sugar Crumbs to match what the business had become. A refreshed logo, updated brand elements, mascots, and a full set of collateral across social media and print. The brief was to keep the heart of the original brand while opening it up to a wider bakery audience.
Client
Annemieke Du Plessis
- Namibia & Abu Dhabi
What we did.
Brand strategy
Brand Identity Design
Custom Logo Suite
Type & Colours
Mascot/Illustration
Social Media Design
Print Collateral
Brand Guidelines
THE RESULT
Sugar Crumbs now has a brand that fits the full bakery, not the cookie company it started as. It kept what people already loved and grew into something that works across a bigger menu, more locations to show up, and a wider audience. The brand guidelines mean it stays consistent everywhere, from the shopfront to the feed.
And the real proof: they came back to us to do it. A client who returns as their business grows is the whole point of what we do. Brands aren't meant to be built once and left. They're meant to grow with you.
Annemieke Du Plessis - SUGAR CRUMBS
“Working with Tracy was exceptional. She brought a bold and unique design to our sugar cookie brand, capturing our essence perfectly. From the logo to the colour palette, every detail reflects the warmth of our cookies. Communication was seamless, and she was truly skilled and professional. This creative studio gives a new look into design and a refreshing style for all your branding needs. Highly recommended!”