SEVEN FARMS
Brand identity for a non-profit supporting mental health through succulent gardening.
ABOUT THE BUSINESS
Seven Farms is a non-profit that brings together mental health support and creativity through succulent gardening. Angela founded it out of her own experience of loss and healing. Through gardening classes, merchandise, and community events, Seven Farms raises mental health awareness and funds equine therapy programmes. The mission is simple and personal: create a space for healing, and build a community around it.
What we did.
Brand Audit
Brand Strategy
Brand Identity Design
Custom Logo Suite
Typography & Colours
Mini Brand Guide
The Client
Angela George
- Seattle, Washington
THE BRIEF
Seven Farms needed a brand that felt warm and heartfelt, and that carried its message of mental health support without losing the lightness that makes the work feel hopeful.
THE WORK
We started with a brand audit and a strategy session, because a brand built on something this personal had to be understood properly before anything was designed. From there we built a bright, nurturing colour palette and a custom logo suite that speaks to growth, healing, and positivity. The brand needed to feel warm and human, but still solid enough to stand as a real organisation people trust with their support.
THE RESULT
Seven Farms now has a brand that reflects what it actually is: a hopeful, human, mission-led organisation. It works across their their merchandise, their website, and their community events, so wherever people meet Seven Farms, the feeling is the same.
“Tracy has absolutely blown us out of the water. Thank you for expressing our mission so beautifully, and for your beautiful work. Honestly it is giving us so much hope, inspiration and enthusiasm. You’re such a blessing. I truly mean that. Now we are moving on to new beginnings and bright futures”
- Angela George - Seven Farms
Seattle, Washington