A smiling woman wearing sunglasses and a flight harness takes a selfie inside a glider cockpit mid-flight, with the sky and landscape in the background. The AiR (Aviation in Reach) logo and the tagline “Taking Flight Together: Building Diversity, Tra

AVIATION IN REACH

Brand identity and social media design for a UK aviation charity.

ABOUT THE ORGANISATION

Aviation in Reach (AiR) is a UK charity working to make the aviation industry more diverse and open. They offer free mentoring to people from underrepresented backgrounds who want to become pilots, air traffic controllers, engineers, and loadmasters, helping them get past the barriers that usually keep them out.

What we did.

Brand Audit

Brand Strategy

Brand Identity Design

  • Custom Logo Suite

  • Typography & Colours

  • Brand Guidelines

  • Social Media design

The Client

Kim Gough and Katy Lee

- West Berkshire, United Kingdom

Various logo versions for Aviation in Reach in blue and white, including full logo, emblem, and wordmark, demonstrating the cohesive brand identity for this UK-based non-profit in aviation.

THE PROBLEM

AiR was doing important work, but their brand didn't hold together. The visuals were inconsistent, the social media looked scattered, and nothing quite matched. For an organisation trying to build trust and attract mentees and supporters, a brand that looked all over the place was quietly working against them.

THE WORK

We started with a full brand audit and a strategy session to find the gaps. Then we built a clear, cohesive system: a defined colour palette, typography, brand guidelines, and a set of social media templates. The point was to give AiR a brand that looked the same everywhere, so they could show up consistently without having to think about it every time.

Aviation in Reach logo variations, including primary logo, submark for social media, and alternate presentations, showcasing versatile logo design for brand consistency across platforms.

THE RESULT

AiR now has one clear, recognisable brand instead of a scattered collection of visuals. The guidelines and templates mean their team can keep it consistent across everything they do, from their website to their social media to their mentoring materials. The work finally looks as professional and trustworthy as the charity behind it.

A laptop displaying the homepage of the AiR (Aviation in Reach) website. A smiling woman in a pilot headset sits in a cockpit, with overlay text that reads “Empowering Diverse Talent for a More Inclusive Aviation Industry” and a yellow button labeled
A collection of social media graphics for Aviation in Reach. The visuals include the AiR logo, a photo of a female pilot in uniform, mentor and mentee program promotion, a mobile Instagram post mockup, and messaging encouraging mentorship and diversi
Aviation in Reach logo with tagline 'Aviation in Reach' in blue and yellow colors, representing a modern and approachable brand identity for the UK-based non-profit organization focused on making aviation accessible.
Aviation in Reach mission statement display, highlighting diverse and inclusive talent empowerment within the aviation industry, with portraits of key mentors emphasizing diversity and inclusion in aviation.
Portrait of a female airline pilot with the Aviation in Reach logo and mission statement, focusing on the empowerment of underrepresented groups in the aviation sector
Aviation in Reach brand values statement, emphasizing commitment to inclusivity, empowerment, and accessibility for diverse talent in the aviation industry.
Kim Gough from Aviation in Reach - A charity based in the UK

Kim Gough - Aviation in Reach

Working with Tracy on this redesign was an honour and a pleasure. She’s done an incredible job, and I’m so excited to see our new branding in action. You brought our vision to life. Thank you for everything you did. You helped us as a charity more than we could ever say (and made us fall in love with yellow!)

Ready for a brand that finally holds together?

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