Back view of young attendees at a leadership event, with the Next Leaders logo overlayed, symbolizing the organization’s focus on education, leadership, and community development.

NEXT LEADERS

Brand identity for a leadership and startup coach.

ABOUT THE BRAND

Next Leaders is a leadership coaching brand for early-stage startup founders and underserved communities. David built it to close the gap between a good idea and a real business, with practical, accessible coaching for people who don't usually get that kind of support.

THE TASK

Make Next Leaders stand out without shouting. The brand needed to feel credible and modern enough to be taken seriously by founders, while staying warm and approachable enough to feel within reach for the communities David works with.

What we did.

Brand Strategy

Brand Identity Design

  • Custom Logo Suite

  • Typography & Colours

  • Brand Guidelines

Client

David K. Jackson

- New York, United States

  • Icon design for Next Leaders - Leadership coach in New York

    Icon

  • Emblem/Submark logo for Next Leaders in New York

    Submark

  • Secondary Logo for Next Leaders leadership coaching

    Secondary Logo

  • Primary logo for Next Leaders brand project based out of New York

    Primary Logo

THE WORK

We built a versatile logo suite and a clear visual system, leaning on bold colour and confident, simple type. The look is modern and energetic without being loud, so it carries authority while still feeling open and human. Every part of the suite was designed to flex across the different ways David shows up, from coaching to events to community work.

Detailed breakdown of the Next Leaders logo design, highlighting the use of vibrant orange and navy colors, lowercase type, and modern, approachable elements representing the brand's core values.

THE RESULT

Next Leaders now has a brand that matches David's ambition for it: credible, modern, and approachable. It works across everything he does, and it gives founders a reason to trust him before they've even spoken to him. David has since told us he'll be a repeat client, which is the kind of result we care about most.

Logo variations for Next Leaders in different orientations, showcasing the flexibility of the design for various branding applications and the cohesive brand identity.
Next Leaders logo on a bold blue background, designed for high visibility and brand recognition, emphasizing the organization's professional and energetic tone.
Next Leaders icon breakdown, explaining the symbolism of inclusivity, community, and leadership in the logo design, reflecting the brand’s mission to empower emerging leaders.
Next Leaders cover image showing a diverse group of young professionals collaborating and smiling, representing teamwork, inclusivity, and mentorship. Logo displayed in the top left corner. Business and leadership coaching brand identity for a New Yo

CREATING THE LOGO SUITE

Showing the logo process for Next Leaders Business coaching for startups. Ideation or sketching phase. Image of me drawing the different logo marks
David Jackson founder of Next Leaders

David K Jackson - NEXT LEADERS

“Tracy has the gift of listening and asking questions to get at the heart of the matter. She took our conversations and turned it into creative thought. Tracy asked for feedback along the way and delivered far beyond what I expected. She has a creative mind and a sharp delivery of strategy that fit my new startup exactly. I will be a repeat customer, and not hesitate to refer people to her.”

Ready for a brand that's taken as seriously as you are?

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