What does Tracy Marshall Design do?

We're a brand and web design studio for established women entrepreneurs. We rebuild brands and websites for women whose business has grown past the one they started with. Every project starts with strategy, then moves into visual identity and web design.

Who do you work with?

We work with established women entrepreneurs whose work has moved forward but whose brand hasn't kept up. Most of our clients are coaches, consultants, creatives, and purpose-led founders. They've been in business for two to five years or more, and they're done with templates and DIY brand work.

How much does a brand project cost?

Project pricing depends on scope. As a general guide: Brand Identity starts at $5,000 USD, Web Design starts at $5,500 USD, and a Brand Audit is $650 USD. After you book a discovery call, we'll talk through what fits your business and send a clear quote before anything begins.

We work with clients all over the world, mostly over video calls. The process is fully remote, so wherever you are, the work is the same.

You're ready for bigger things. Your brand should look the part

I help established women get clear on what makes them different and build brands and websites that give the right clients a reason to choose them.

Explore My Services

Multiple smartphones displaying a website or app about confidence coaching, with images of a woman in various poses and colorful backgrounds, featuring text about building confidence and upcoming events.

A woman in a bright blue outfit with glasses and red hair speaking on stage at a TEDx event, with large red TEDx letters on the left and a black background with red curtains behind her.

A colorful bakery box labeled 'sugar crumbs Bakery' with a pink and teal design, featuring illustrations of a smiling ice cream cone and text promoting donuts and adorable treats.

Laptop displaying a webpage promoting a book titled 'The Power of Empathy' by Melissa Robinson-Winemiller, featuring her smiling portrait, with logos of Yale University, Harvard University, blu, iTunes, and Spotify at the bottom.

Your work has changed. But what people see hasn't.

Someone asks for your website, and your first thought is, "I really need to update that."

You meet a potential client, but explaining what you do takes longer than it should.

Then you see another woman getting the kind of work you want.

And you wonder, "What is she doing that I'm not?"

Being good at what you do is one thing. Showing it is another.

People need a reason to choose you.

If your brand doesn't make it clear what you do, who you help or why your work is worth paying for, they may move on to someone else.

That's where brand strategy comes in.

I help you get clear on what you want to be known for and how to show it to the people you want to reach.

Hey There! I’m Tracy

Black and white photo of a woman sitting on a stool, smiling, with glasses on her head, wearing a blazer, black shirt, jeans, sneakers, and jewelry, against a plain background.

I'm a brand strategist and designer, and I love getting to know the person behind the business.

I want to hear about your big plans, the work you're proud of and the clients you'd love more of.

I won't hand you a brand that looks like everyone else's or tell you who you should be.

I'll ask questions, listen to your answers and use what I learn to create something that feels like you.

And you'll work with me directly, from our first chat to the final design.

More About Me

Three ways to work together.

Brand Strategy

You know your stuff. But what makes someone choose you?
We'll work out what sets you apart, who you want to reach and how to talk about your work so the right people understand why it's worth paying for.

Explore Brand Strategy →
Brand Identity

Your brand doesn't feel like you anymore.
Whether you need a fresh look or a full rebrand, I'll create a brand that feels like you and shows the quality of your work.

Explore Brand Identity →
Web Design

A website you're proud to send people to.
I'll plan, design and build a website that makes it easy for people to see what you offer and how to work with you.

Explore Website Design →

Don't just take my word for it.

"She didn't just redesign my brand, she decoded me"

"I came to Tracy knowing my old branding no longer matched the woman, the voice, or the impact I had grown into. She listened deeply, asked the right questions, and pulled out the parts of my identity I had never been able to articulate. The visuals are stunning. But the strategy is what changed everything. If you're ready to stop hiding behind safe and step into something bold and aligned, she's the one."
Nicole Gray - Confidence Coach, Speaker, and Founder of Renewed Impact
Atlanta, United States
"Branding's best kept secret"

"Tracy took my brand and turned it into what I'd always wanted it to be, and she did it by really listening and being in tune with who I am and what I want the world to know. Getting someone to hear what you're saying, and not just go through the motions, is rare. She teases out the important parts, and what results is pure magic. I can't recommend her highly enough, for her skill and as a person."
Dr Melissa Robinson-Winemiller - Empathy Coach, TEDx Speaker, and International Bestselling Author
Oklahoma, United States
"Beautiful, meaningful, and polished across the board"

"From the very beginning, Tracy brought so much care, attention, and creativity to the work, and it shows in the final result. She designed and developed my full website and supported the branding and illustrations for my books. This was a large project, and she handled it with professionalism and patience throughout. Everything feels cohesive, thoughtful, and polished. Her talent really shines."

Jo Ann Gramlich - Speech-Language Pathologist and Children's Author
New York, United States