FOR WHEN DIY ISN’T CUTTING IT ANYMORE

If you're looking for a bold branding partner who thinks strategically, designs fearlessly, and helps you own your space...

Then you're exactly where you need to be.

OUR STUDIO

We're an independent brand and web design studio for entrepreneurs who refuse to play small.

At our studio, we believe in being real, not perfect. Authenticity isn't a buzzword for us - it's how we work and who we work with. We love working with entrepreneurs, coaches, small businesses, and non-profits who are done playing it safe and ready to actually stand out.

You might be a female founder ready to charge what you're worth, a coach with a message that needs to be heard, or any business owner who's tired of blending in and wants to make a real impact.

We work with clients around the world, but it always feels personal. You're not just another project - you're someone we genuinely want to see succeed.

Ready to stop settling? Let's make something unforgettable.

P.S. Our schedule fills up fast - so get in touch early to reserve your project.

HEY THERE! I’M TRACY

I'm the heart behind the brand strategy and design.

What I actually do:

I create brands you're excited to show off. From logos that make you proud to visual identities that feel completely you, I'm here to help you build something that reflects your real personality - not some corporate version of yourself.

Why this matters:

Every entrepreneur deserves a brand that makes them excited to show up. When your brand feels authentic, you naturally attract the right people, charge premium prices with confidence, and stand out by being genuinely you.

How we'll work together:

  • Brand Strategy Session: We dig into what makes you different, your values, your story - the stuff that actually matters before we touch any pretty pictures

  • Visual Identity System: Custom logos, colours, and fonts that feel completely you

  • Social Media Design: Templates and graphics that make your online presence impossible to ignore

  • Marketing Materials: Everything you need to show up consistently, online and offline

I'll tell you the truth even when it stings. Especially when it stings.

Stop Being Invisible

“Tracy has the gift of listening and asking questions to get to the heart of the matter. She has a creative mind and sharp delivery of strategy.”

- David K Jackson, Next Leaders

New York, United States

BEYOND THE WORK

When I'm not creating brands, I'm running The Femme Foundry and mentoring aspiring designers - because I believe in lifting up other creatives. The Femme Foundry is a creative community I built because finding real support as a female entrepreneur shouldn't feel impossible. It's my little design-inspired corner of the world where women and allies can share, grow, and take up space together.

Most days you'll find me switching between brand strategy calls and chasing my wild daughter around. This constant juggling of creative work and real life keeps me grounded in what actually matters - authenticity over perfection.

I'm Shaun Billinge, and I've been building websites for over a decade. I'm all about creating online spaces that actually work - both for you and your visitors.

Working alongside Tracy, we make sure your website isn't just pretty (though it definitely will be) - it's strategic, functional, and completely aligned with your brand.

MEET SHAUN - YOUR WEBSITE DEVELOPER

“Shaun’s work is nothing short of impeccable professionalism. It is an absolute pleasure to work with this man. His creativity is exactly what I needed to give my website a fresh new look.”

- Reez Brits - Digit Zululand

Richards Bay, South Africa

Ready to stop settling for "fine"?

Let's create something that actually feels like you.

We work with a limited number of clients each quarter to ensure every project gets the personal attention it deserves.

Build Something You're Proud Of
  • Photographers of Threads - A bold and creative symbol of the Threads platform, represented by a stylized filmstrip icon, emphasizing community and engagement through shared stories
  • Sugar Crumbs Sugar Cookie Bakery branding project, located in Namibia.
  • The Limited G: A collage featuring diverse individuals and activities, symbolizing unity and excellence with a colorful, petal-inspired logo at the center, encouraging positive social impact.
  • An intense green smoke background with the "Wicked: Wick of the West" logo, invoking a dark and magical atmosphere with the tagline "How about a little fire?
  • Close-up of gloved hands planting a small seedling, with the text "The Daisy Patch Gardening Club" overlayed, capturing the theme of growth and community in gardening.
  • A stylish photo of a woman in vintage-inspired clothing, paired with the "House of Thrift" logo, showcasing a curated collection of trendy, second-hand fashion.
  • A dramatic image of a person in a leather jacket partially covered by red smoke, with the "Paint & Pour" logo, hinting at a creative, edgy atmosphere for a painting bar.
  • A futuristic and dynamic background of blue particles with the Omnipotent G logo and the tagline, "We do everything for you," emphasizing technology and omnipresence
  • A serene image of green succulents with the Seven Farms "Fairy Gardens" logo, conveying tranquility, healing, and connection to nature.
  • Black Petal Beauty: A striking black-and-white image of a woman surrounded by dark roses, adorned with an elegant gold Gothic emblem overlay, embodying a mysterious and luxurious aesthetic.
  • Donut Character: Cartoon-style donut character with pink frosting and boots, representing Sugar Crumbs Bakery's playful and friendly brand identity.

(Our Manifesto)

We are bold thinkers, unapologetic doers, and relentless dreamers.

We believe in the power of authenticity. Staying true to who we are and what we stand for is the heartbeat of our work.

Our commitment is to the visionaries, the rebels, and the risk-takers. We design for those who dare to be different, who aren’t afraid to stand out and disrupt the status quo.

We believe that great design isn’t just about aesthetics - it’s about connection, emotion, and impact. 

We work with clients from all corners of the globe, united by a shared passion for creating brands that matter. Respect, kindness, and empathy are non-negotiables in our world. We work with those who share these values because we believe in building a community that’s inclusive, supportive, and forward-thinking.