IN A SEA OF BEIGE BRAND, BEING INVISIBLE IS A CHOICE. AND IT’S COSTING YOU CLIENTS.
You know your brand should feel like you, but every time you look at it, something's missing.
We get it. We've been there too.
I'm Tracy, and together with my incredible team, we help entrepreneurs like you create brands and websites that actually capture who you are - not some watered-down, "professional" version of yourself.
When your brand feels authentic, everything else clicks into place. Your confidence shows up differently. Your pricing reflects your worth. Your ideal clients find you and just get it from the first interaction.
We believe in being real, not perfect
Authenticity isn't a buzzword for us - it's how we work and who we work with. I love working with entrepreneurs, coaches, small businesses, and non-profits who are done playing it safe and ready to actually stand out. You might be a female founder ready to charge what you're worth, a coach with a message that needs to be heard, or any business owner who's tired of blending in and wants to make a real impact.
We work with clients around the world, but it always feels personal. You're not just another project - you're someone we genuinely want to see succeed.
MEET TRACY-
YOUR BRAND DESIGNER
Hey there! I'm the heart behind the brand strategy and design.
What I actually do:
I create brands you're excited to show off. From logos that make you proud to visual identities that feel completely you, I'm here to help you build something that reflects your real personality - not some corporate version of yourself.
Why this matters: Every entrepreneur deserves a brand that makes them excited to show up. When your brand feels authentic, you naturally attract the right people, charge premium prices with confidence, and stand out by being genuinely you.
How we'll work together:
Brand Strategy Session: We dig into what makes you different, your values, your story - the stuff that actually matters before we touch any pretty pictures
Visual Identity System: Custom logos, colours, and fonts that feel completely you
Social Media Design: Templates and graphics that make your online presence impossible to ignore
Marketing Materials: Everything you need to show up consistently, online and offline
I'll tell you the truth even when it stings. Especially when it stings.
"Tracy has the gift of listening and asking questions to get at the heart of the matter. She has a creative mind and sharp delivery of strategy."
- David K. Jackson, Next Leaders
Beyond the work
When I'm not creating brands, I'm running The Femme Foundry and mentoring aspiring designers - because I believe in lifting up other creatives. The Femme Foundry is a creative community I built because finding real support as a female entrepreneur shouldn't feel impossible. It's my little design-inspired corner of the world where women and allies can share, grow, and take up space together.
Most days you'll find me switching between brand strategy calls and chasing my wild daughter around. This constant juggling of creative work and real life keeps me grounded in what actually matters - authenticity over perfection.
I'm Shaun Billinge, and I've been building websites for over a decade. I'm all about creating online spaces that actually work - both for you and your visitors.
Working alongside Tracy, we make sure your website isn't just pretty (though it definitely will be) - it's strategic, functional, and completely aligned with your brand.
MEET SHAUN - YOUR WEBSITE DESIGNER & DEVELOPER
“Shaun’s work is nothing short of impeccable professionalism. It is an absolute pleasure to work with this man. His creativity is exactly what I needed to give my website a fresh new look.”
- Reez Brits - Digit Zululand
Richards Bay, South Africa
What working with us actually looks like
You get strategy first, aesthetics second. We start by understanding what makes you different before we design anything.
Everything is custom. Your brand should be as unique as your story, so we never use templates or copy-paste solutions.
We work globally via video calls, but it feels personal and collaborative every step of the way. No corporate BS, just real conversations about your business.
You'll end up with:
A brand you're excited to show off
The guts to charge what you're actually worth (and stop apologizing for it)
Clients who get you from the first interaction
A way to stand out by being genuinely yourself
A business that reflects your actual personality, not some watered-down version
"I felt seen, heard, and completely supported. Tracy didn't just design a brand — she brought my voice to life."
- Dr Melissa Robinson-Winemiller
Ready to stop settling for "fine"?
Let's create something that actually feels like you. Fair warning: we'll probably ask what you really stand for - but that's where the magic happens.
We work with a limited number of clients each quarter to ensure every project gets the personal attention it deserves.
(Our Manifesto)
We are bold thinkers, unapologetic doers, and relentless dreamers.
We believe in the power of authenticity. Staying true to who we are and what we stand for is the heartbeat of our work.
Our commitment is to the visionaries, the rebels, and the risk-takers. We design for those who dare to be different, who aren’t afraid to stand out and disrupt the status quo.
We believe that great design isn’t just about aesthetics - it’s about connection, emotion, and impact.
We work with clients from all corners of the globe, united by a shared passion for creating brands that matter. Respect, kindness, and empathy are non-negotiables in our world. We work with those who share these values because we believe in building a community that’s inclusive, supportive, and forward-thinking.