A brand that matches the business you've built.
You've done the work. The brand should show it.
We rebuild brands for women whose business has grown, but whose brand still looks like an earlier version of it. We get the two back in sync.
The work happens before the design.
A logo is the last thing we build, not the first.
Before any visual work starts, we get clear on who you are, who you serve, what makes you the obvious choice, and where the business is going. Once that's locked in, every design decision has a reason behind it.
That's why this kind of brand work lasts. The strategy holds. The visuals can evolve later without rebuilding everything from scratch.
Is this for you?
You've built something real, but the brand is still catching up to it.
People underestimate you because the brand makes you look smaller than you are.
You're tired of patching together templates and hoping it holds.
You're ready to stop second-guessing every post, every page, every piece of marketing.
If any of these sound like you, you're in the right place.
What’s included:
Brand Strategy
The deep thinking that shapes every choice that comes after, from the visuals to the website to how you show up.
Positioning and point of view
Audience and ideal client clarity
What makes you the obvious choice
Brand direction and messaging foundation
Visual Identity
The full visual system, built on the strategy.
Logo suite (primary, secondary, and submark)
Colour palette
Typography
Supporting brand elements and patterns
A complete brand book, so anyone working on your brand later knows how to use it
Every file in every format you need, organised and ready to use
Built to work across your website, socials, and marketing
5-week turnaround time
Starting from: $5000 USD, paid in two milestones:
50% to start, 50% before final handover.
Our Creative Process
Everything starts with strategy.
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Start by booking a discovery call. We'll talk through your business, your goals, your timeline, and what you actually need. If we're a fit, you'll get a full proposal. Once you're ready, we send the contract and invoice. A 50% deposit holds your start date.
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You'll fill in a questionnaire, then we'll run a strategy session to get clear on your positioning, your audience, and where the business is going. From there, we put together two or three creative directions. Each one comes with mood boards and the thinking behind it. You pick the one that fits. That becomes the roadmap for the design.
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We take the chosen direction and build the full visual identity. Logo suite, colour palette, type, and the brand pieces that hold it all together. Built to work across your website, your socials, and your marketing.
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We show you the identity, walk you through the thinking, and ask for your feedback. You get two rounds of revisions to fine-tune the details, so the final brand feels right and works the way it should.
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Once the final payment is in, we hand over your full brand package. Brand guidelines, organised files, and every format you'll need. If your project includes a website, this is where we move into build and launch.
In five weeks, you can:
Walk into every sales call with a brand that holds its own price.
Show up online looking like the expert you already are, not a smaller version of yourself.
Feel proud of how you show up, instead of hoping your brand doesn't let you down.
Stop second-guessing your colours, fonts, and bio. It's all there, and it's all yours.
Real Words from Real Clients
“I felt seen, heard, and completely supported. Tracy didn’t just design a brand — she brought my voice to life.”
- Dr Melissa Robinson-Winemiller
Oklahoma, United States
A few things people ask
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You can. It's not something we package up as standard, but we've done it for clients who needed the thinking sorted before the visuals. Bring it up on the call and we'll quote you for it.
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Up to five weeks from start to handover. How fast we move depends a lot on how quickly you can give feedback along the way.
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Yes. It's split into two payments, half to get started and half before the final handover. If you need to break it down further, just ask.
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You won't be stuck with it. You'll see two or three different directions early on and pick the one that feels right. From there, you get two rounds of changes to get the details exactly where you want them.
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That's a separate project, but most brand clients carry straight on into the website with us once the brand is done. Mention it on the call and we'll map out the full timeline together.
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We've got two add-ons for that. One gives you branded templates and a posting plan. The other sets up your brand voice as a content tool you can actually use. Both live on the Content and Social page.
Ready to stop settling for “fine”?
Let's talk about where the business is now, where it's going, and what your brand needs to do to get it there. Discovery calls are free, and if we're not the right fit, we'll tell you before you spend anything.