Animated logo for The Barkery on a pink striped background. Displays bold black text “the barkery” with “HEALTHY PET TREATS” beneath it in playful, clean typography.

THE BARKERY

A bold concept brand for a healthy pet treat company.

ABOUT THE PROJECT

The Barkery is a healthy pet treat brand built for modern pet owners who read the label and want better for their dogs. The work needed to do two things at once: feel genuinely fun, and still signal that the product is clean, vet-approved, and worth paying more for.

So the brand leads with personality. Tongue-in-cheek product names like Moo Moo Stew and Bite Me Biscuits, custom illustrations, bold packaging, and a full identity system that carries across cans, boxes, toys, posters, and digital. Underneath the humour sits a clear strategy: stand out in a category full of safe, samey pet brands, and make the quality impossible to miss.

I built this as a brand mentorship project with a design student in New York, teaching the full process of building a strategic brand from the ground up. The thinking, the strategy, and the creative direction are mine.

What we did.

Brand Strategy Mentorship

  • Brand Identity Design

  • Custom Illustrations

  • Naming & Packaging Direction

  • Logo Suite

  • Typography & Colour Palette

The Project

Brand Mentorship Project - The Femme Foundry

- New York City, United States

A close-up banner showing The Barkery logo surrounded by circular badge icons: “Eco Friendly Packaging,” “Packed with Superfoods,” “100% Natural,” and “Vet Approved Goodness.”

THE RANGE

I work across personal brands, service businesses, and product brands like this one. Strategy comes first every time. The category and the personality change, the depth of thinking doesn't.

A branded product box holding two treat pouches labeled “Snack Attack” and “Pupcorn Crunch.” Features a Dalmatian and floppy-eared illustrated dog with bold label icons and playful colors.
A mockup of The Barkery’s chew toy packaging featuring “The Bark-Bone,” a black and orange bone toy wrapped with turquoise branding, dog-safe icons, and non-toxic product stamps.
A clean mockup of four Barkery canned dog food products. Names include “Moo Moo Stew,” “Bite Me Biscuits,” “Bok Bok Bowl,” and “Catch of the Dog,” all with bold illustrations and playful label designs.
A colorful series of large-scale urban posters for The Barkery displayed on a city wall. The designs include dog illustrations, product claims like “Crafted with love,” and vibrant brand colors with playful typography.
A dark background featuring a set of colorful illustrated dog breeds in playful poses. Each dog is outlined with a bold graphic style and paired with tiny paw prints in matching colors.
A colorful series of large-scale urban posters for The Barkery displayed on a city wall. The designs include dog illustrations, product claims like “Crafted with love,” and vibrant brand colors with playful typography.
A flat lay of The Barkery’s mobile interface and branded square cards. Features bold dog illustrations, cheeky copy like “What’s that smell?”, and a clean, playful layout for digital engagement.
A trio of vertical Barkery promotional cards, each highlighting different brand messages. The cards include product claims, a black-and-white dog photo, bone illustrations, and the Barkery logo in various colorways.
Circular logo for The Barkery on a soft pink grid background. Features a stylized dog illustration in black, the brand name curved at the top, “Healthy Pet Treats” at the bottom, and the year 2025 split on either side.
A split image showing The Barkery’s brand displayed on multiple floating tech devices on one side, and on a black tote bag with colorful dog illustrations on the other.

Want a brand with this much thought behind it?

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