Animated logo for The Barkery on a pink striped background. Displays bold black text “the barkery” with “HEALTHY PET TREATS” beneath it in playful, clean typography.

THE BARKERY

ABOUT THE BRAND

The Barkery is a bold, playful concept brand that reimagines healthy pet treats with personality and purpose. Created in collaboration with my student from NYC as part of a mentorship project, The Barkery combines witty storytelling, vibrant design, and a clear commitment to pet wellness. The brand speaks to modern pet parents who want more than just snacks—they want clean, nutritious ingredients wrapped in fun, feel-good branding.

With tongue-in-cheek names like Moo Moo Stew and Bite Me Biscuits, The Barkery is all about joyful branding that connects. From sustainable packaging to vet-approved claims, it balances humour with heart while never compromising on quality.

This was not a client project but a guided branding exercise to help my student learn to build strategic and emotionally resonant brands from the ground up.

What we did.

Brand Strategy Mentorship

  • Brand Identity Design

  • Custom Illustrations

  • Naming & Packaging Direction

  • Logo Suite

  • Typography & Colour Palette

The Project

Mentorship Project

- New York City, USA

A close-up banner showing The Barkery logo surrounded by circular badge icons: “Eco Friendly Packaging,” “Packed with Superfoods,” “100% Natural,” and “Vet Approved Goodness.”
A branded product box holding two treat pouches labeled “Snack Attack” and “Pupcorn Crunch.” Features a Dalmatian and floppy-eared illustrated dog with bold label icons and playful colors.
A mockup of The Barkery’s chew toy packaging featuring “The Bark-Bone,” a black and orange bone toy wrapped with turquoise branding, dog-safe icons, and non-toxic product stamps.
A clean mockup of four Barkery canned dog food products. Names include “Moo Moo Stew,” “Bite Me Biscuits,” “Bok Bok Bowl,” and “Catch of the Dog,” all with bold illustrations and playful label designs.
A colorful series of large-scale urban posters for The Barkery displayed on a city wall. The designs include dog illustrations, product claims like “Crafted with love,” and vibrant brand colors with playful typography.
A dark background featuring a set of colorful illustrated dog breeds in playful poses. Each dog is outlined with a bold graphic style and paired with tiny paw prints in matching colors.
A colorful series of large-scale urban posters for The Barkery displayed on a city wall. The designs include dog illustrations, product claims like “Crafted with love,” and vibrant brand colors with playful typography.
A flat lay of The Barkery’s mobile interface and branded square cards. Features bold dog illustrations, cheeky copy like “What’s that smell?”, and a clean, playful layout for digital engagement.
A trio of vertical Barkery promotional cards, each highlighting different brand messages. The cards include product claims, a black-and-white dog photo, bone illustrations, and the Barkery logo in various colorways.
Circular logo for The Barkery on a soft pink grid background. Features a stylized dog illustration in black, the brand name curved at the top, “Healthy Pet Treats” at the bottom, and the year 2025 split on either side.
A split image showing The Barkery’s brand displayed on multiple floating tech devices on one side, and on a black tote bag with colorful dog illustrations on the other.
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