MELISSA ROBINSON-WINEMILLER
Personal brand identity and WordPress web design for a TEDx speaker and author.
ABOUT THE BRAND
Melissa is a TEDx speaker, author of The Empathic Leader, and founder of EQ via Empathy. Her work redefines leadership through emotional intelligence, turning empathy into something practical that drives real change.
She came to us for a brand that felt powerful, grounded, and true to who she is. One that could grow with her as she moved deeper into speaking, coaching, and thought leadership. We built her a personal brand that holds her story, her mission, and her edge, then carried it through a fully custom WordPress site.
What we did.
Brand Strategy
Personal Brand Identity
Logo Suite
Typography and Colour Palette
Social Media Design
WordPress Website Design
Book Cover Concept
TEDx Slides
Brand Guide
The Client
Dr. Melissa Robinson-Winemiller
- Oklahoma, United States
Web Development: Shaun Billinge
THE WEBSITE
Melissa needed a site that did more than look strong. It had to show what she does, build credibility, and hold everything she's working on: her book, her podcast, her speaker page, and her coaching.
We kept the visuals striking and the message clear, so the site feels confident but still welcoming. Building on WordPress gave us room to make something fully custom, with space for her to grow.
THE RESULT
We launched her brand in time for her TEDx talk and her book promotion. It established her as a clear voice in emotional intelligence, with a look that works across the stage, her coaching, and every platform she shows up on. Her website now runs as the hub for her podcast, her speaking enquiries, and her book sales.
Real Words from Real Clients
“I felt seen, heard, and completely supported. Tracy didn’t just design a brand, she brought my voice to life.”
- Dr Melissa Robinson-Winemiller
Oklahoma, United States