Melissa Robinson-Winemiller delivering a TEDx talk on stage, with MRW and EQ via Empathy logos in the corner.

MELISSA ROBINSON-WINEMILLER

ABOUT THE BRAND

Melissa is a TEDx speaker, author of The Empathic Leader, and founder of EQ via Empathy. Her work is all about redefining leadership through emotional intelligence. She turns empathy into something practical that can drive real change.

She came to us looking for a brand that felt powerful, grounded, and true to who she is. One that could grow with her as she moved deeper into public speaking, coaching, and thought leadership. We worked together to build a personal brand that captured her story, her mission, and her edge, then brought it to life through a fully custom WordPress site.

What we did.

  • Brand Strategy

  • Personal Brand Identity

  • Logo Suite

  • Typography and Colour Palette

  • Social Media Design

  • WordPress Website Design

  • Book Cover Concept

  • TEDx Slides

  • Brand Guide

The Client

Dr. Melissa Robinson-Winemiller
- Oklahoma, United States
Web Development: Shaun Billinge

Laptop mockup of Melissa Robinson-Winemiller's homepage, showcasing her message 'The Power of Empathy' and university trust logos.

WEBSITE DESIGN

Melissa needed a site that was more than just visually strong. It had to show what she does, build credibility, and create space for everything she's working on including her book, podcast, speaker page, and coaching.

We focused on striking visuals, clear messaging, and layout choices that feel both confident and welcoming. The WordPress build gave us the flexibility to create something custom, with space for her to grow. Every page was designed to support her mission and make her message easy to understand and act on.

Grid layout of social media content for Melissa Robinson-Winemiller's personal brand, featuring speaking moments, book promo, and brand identity visuals.
Large auditorium screen featuring Melissa Robinson-Winemiller and her empathy EQ diagram during a leadership presentation.

WHY THIS MATTERS

Strong typography and confident colour choices ensure Melissa captures attention in the saturated speaking circuit while maintaining the warmth essential to her empathy-based message.

IMPACT

Launched her brand identity in time for her TEDx talk and book promotion. Established her as a thought leader in emotional intelligence with visuals that work across speaking engagements, coaching services, and digital platforms. Her website now serves as a hub for her podcast, speaking inquiries, and book sales. Melissa now steps onto any stage fully prepared, knowing her brand matches her expertise.

Professional photo of Melissa Robinson-Winemiller on a black background with her name and title in bold white and yellow text.
Brand overview for Dr. Melissa Robinson-Winemiller, showcasing color palette, website mockup, and promotional materials including her book and EQ empathy visual.
3D mockup of the book 'The Empathic Leader' by Dr. Melissa Robinson-Winemiller, featuring a silhouette at a crossroads with bold yellow title text.
Melissa Robinson-Winemiller speaking on stage in a blue blouse, holding a microphone, with audience quotes overlaid such as 'I learned so much!' and 'Facts that will surprise you!

Real Words from Real Clients

“I felt seen, heard, and completely supported. Tracy didn’t just design a brand — she brought my voice to life.”

- Dr Melissa Robinson-Winemiller

Oklahoma, United States

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