NICOLE GRAY
Personal brand identity, social media, and Squarespace web design for a confidence coach.
ABOUT THE BRAND
Nicole Gray is a confidence coach who helps women be seen, heard, and taken seriously. She blends coaching with practical strategy, so her clients stop holding back and start showing up fully.
She came to us ready to leave her old business, Renewed Impact, behind and build a personal brand that actually felt like her. She wanted something modern and unapologetic, built to grow with her as she moves into bigger things: speaking, a podcast, and her first book. So we built her a personal brand that holds both her authority and her warmth, then carried it through a full rebrand, her social media, and a custom Squarespace site.
What we did.
Brand Strategy
Personal Brand Identity
Logo Suite
Typography and Colour Palette
Social Media Design
Squarespace Web Design
Brand Guide
The Client
Nicole Gray
- Atlanta, United States
Brand Photography: Crystal Byrd - Love Byrd Photo
THE WEBSITE
Nicole needed a site that did more than look good. It had to tell her story, build trust, and hold everything she was creating, from coaching programmes to workshops, speaking, and digital products.
We kept the design clean and the message clear, so the site feels confident but still approachable. Building on Squarespace meant she could manage and grow it herself as her business expands, without needing us every time something changes.
THE RESULT
After the rebrand and new site launched, Nicole's website traffic jumped 602% in the first two months. The brand, the strategy, and the site all worked together to get her there.
Nicole Gray
Confidence Coach, Speaker, Founder of Renewed Impact
"Working with Tracy was one of the best decisions I've made for my brand and honestly, for myself. I came to her knowing my old branding no longer matched the woman, the voice, or the impact I had grown into. Tracy didn't just redesign my brand… she decoded me.
She listened deeply, asked the right questions, and pulled out the parts of my identity I had never been able to articulate. The strategy she built became the blueprint for everything I now create. The visuals? Stunning. But the strategy? Transformational.
Tracy sees you, the real you, and builds a brand that finally reflects that. If you're ready to stop hiding behind 'safe' and step into something bold, intentional, and completely aligned, she's the one."
