Brand Strategy and Creative Direction

$35.00

This template will be presented before starting the design phase. It is important to create a strong strategy that supports the brand. This template explores the client's brand in detail, serving as a guide for both the designer and the client. By working closely with the client at this early stage, you can better understand their business and conduct thorough research on their competitors to attract the right audience. By gaining a clear understanding of the target audience, what the client offers, and their positioning, you can make the design process more efficient. This template prepares the client and ensures that they are ready and on the same page for the design stage.

This template will be presented before starting the design phase. It is important to create a strong strategy that supports the brand. This template explores the client's brand in detail, serving as a guide for both the designer and the client. By working closely with the client at this early stage, you can better understand their business and conduct thorough research on their competitors to attract the right audience. By gaining a clear understanding of the target audience, what the client offers, and their positioning, you can make the design process more efficient. This template prepares the client and ensures that they are ready and on the same page for the design stage.

INCLUDED:

Brand Strategy: 15 Pages (Landscape)

Mood Board Guide: 6 Pages (Landscape) .Ai File

Mood Board Template: 1 Page (Portrait) .PSD File

Rating Scale Template: 1 Page (Landscape) .Ai File

Size: US Letter and A4

ZIP file containing Adobe InDesign, Illustrator, and

Photoshop files

PDF of how to edit and use the template

Prompts and descriptions on each page

CONTENTS:

Brand Strategy:

About the Brand

Brand Strategy Overview (Mission, Objectives, Values,

Vision, Personality, Competitors, Target Audience)

Chosen Direction

Business Goals

Rating Scales

Word Association and Mapping

Audience Persona x2

Design Solutions

Photography Direction

Brand Differentiation

Mood Board Template

Mood Board Guide

Rating Scale Template

Please note:

There are no refunds for digital template purchases under

any circumstances.

What you need:

Adobe Illustrator, InDesign, and Photoshop - Basic Understanding of the software to edit the templates.

Files: Indd, IDML, .PSD & Ai (2022).