Brand Strategy and Creative Direction
This template will be presented before starting the design phase. It is important to create a strong strategy that supports the brand. This template explores the client's brand in detail, serving as a guide for both the designer and the client. By working closely with the client at this early stage, you can better understand their business and conduct thorough research on their competitors to attract the right audience. By gaining a clear understanding of the target audience, what the client offers, and their positioning, you can make the design process more efficient. This template prepares the client and ensures that they are ready and on the same page for the design stage.
This template will be presented before starting the design phase. It is important to create a strong strategy that supports the brand. This template explores the client's brand in detail, serving as a guide for both the designer and the client. By working closely with the client at this early stage, you can better understand their business and conduct thorough research on their competitors to attract the right audience. By gaining a clear understanding of the target audience, what the client offers, and their positioning, you can make the design process more efficient. This template prepares the client and ensures that they are ready and on the same page for the design stage.
This template will be presented before starting the design phase. It is important to create a strong strategy that supports the brand. This template explores the client's brand in detail, serving as a guide for both the designer and the client. By working closely with the client at this early stage, you can better understand their business and conduct thorough research on their competitors to attract the right audience. By gaining a clear understanding of the target audience, what the client offers, and their positioning, you can make the design process more efficient. This template prepares the client and ensures that they are ready and on the same page for the design stage.
INCLUDED:
Brand Strategy: 15 Pages (Landscape)
Mood Board Guide: 6 Pages (Landscape) .Ai File
Mood Board Template: 1 Page (Portrait) .PSD File
Rating Scale Template: 1 Page (Landscape) .Ai File
Size: US Letter and A4
ZIP file containing Adobe InDesign, Illustrator, and
Photoshop files
PDF of how to edit and use the template
Prompts and descriptions on each page
CONTENTS:
Brand Strategy:
About the Brand
Brand Strategy Overview (Mission, Objectives, Values,
Vision, Personality, Competitors, Target Audience)
Chosen Direction
Business Goals
Rating Scales
Word Association and Mapping
Audience Persona x2
Design Solutions
Photography Direction
Brand Differentiation
Mood Board Template
Mood Board Guide
Rating Scale Template
Please note:
There are no refunds for digital template purchases under
any circumstances.
What you need:
Adobe Illustrator, InDesign, and Photoshop - Basic Understanding of the software to edit the templates.
Files: Indd, IDML, .PSD & Ai (2022).